FREE ...New Car Buying Guide
Discover The Secrets Experts Use When They Purchase A New Car

Don't Let New Car Emotion Get In The Way

You already know this...the new car salesperson uses emotions to push you over the edge and get your signature on the purchase agreement.

I don't see anything wrong with this...after all, most of our decisions are, to some degree, based on emotions.

If handled right, this can give YOU an advantage in the negations.

Let's look at some very basic emotional tools the salesperson uses...

• Scarcity...this is the last one, I can't get anymore, one of a kind, etc.

  The best way around this is to NOT fall in love with a specific new car. If you can't help falling in love with the car...don't let the sales person know about it!

  The truth is, there are more vehicles just like it. Sure they may need to order it from another Dealer or from the factory...but there's a 99.9 chance that they will be able to find an identical vehicle.

  Continue to do your research, you may find a vehicle that you like even better. And, if you follow the Secret tips laid out in this New Car Buying Guide you'll be able to find the car you love without the dealer ever knowing it.




• Safest Vehicle in it's class...In this day and age most vehicles are VERY safe. This is NOT a reason to purchase a car...actually, it's a reason not to purchase a vehicle. Get a copy of Consumer Reports and if the vehicle is listed as dangerous or even marginal...then stay away from it.



• Sale Ends Today...Big Deal. Never let yourself be pressured into a buying decision until YOU ARE READY. The hundred or two hundred you save during a sales event can be made up in other ways...and you'll then be able to get the vehicle you want, when it best suites your financing and other personal factors.



• Special Factory Discounts...same as above



• Under Invoice Pricing, Today Only...Hmmm? How do you know it's really under invoice unless you've spent time doing your research?

The Salesperson is trying to play on your "fear of loss" to push you into a buying decision without knowing all the facts.

Any car that is gone forever will be replaced by an even better one...you just have to keep looking.

Before you Ever Talk To a Salesperson you need to do a personal inventory. Sit down by yourself in a quiet place where you will not be disturbed (If another person is making the buying decision along with you, include them in this personal assessment)

Let's take a closer look at this personal assessment.

Step #2...Personal Assessment